What is the minimum order for a custom Ultra-Tough Soft Cooler?

The minimum is 10 pieces for the 12-can; 30 pieces for the 20-can; 30 pieces for the 30-can; 10 pieces for the 40-can; 30 pieces for the 50-can. New clients have a $1,000 minimum order overall; corporate account clients can order any quantity.

How is the logo applied to the Ultra-Tough Soft Cooler?

Full-Color Digital. The imprint area is 6" W x 4 1/4" L on front. We send a free digital proof with your logo on the exact size and color before production.

How long does a custom Ultra-Tough Soft Cooler order take?

Production takes 15 to 20 business days for the 12-can; 14 to 28 business days for the 20-can; 14 to 28 business days for the 30-can; 10 to 12 business days for the 40-can; 14 to 28 business days for the 50-can after you approve the proof, plus shipping. Tell us your in-hands date with the quote request and we confirm it before you order.

Is there a setup charge for the Ultra-Tough Soft Cooler?

Yes, a one-time setup charge of $75 for the 12-can; $65 for the 20-can; $65 for the 30-can; $65 for the 40-can; $65 for the 50-can per design. Additional imprint colors or locations are quoted separately.

RTIC soft coolers

RTIC Ultra-Tough Soft Cooler

Item # RTIC20CANUSPC · Production 14 to 28 business days

The Ultra-Tough Soft Cooler is RTIC's heavy-duty soft cooler with a tear and puncture resistant shell, a waterproof zipper, a leak-proof build and up to 2 inches of closed-cell foam that keeps drinks cold for up to 2 days. Many sizes float.

Sizes: 12-can, 20-can, 30-can, 40-can, 50-can
Size: 13 3/4" H x 9 1/2" D x 13 1/2" W
Decoration: Full-Color Digital
Imprint area: 6" W x 4 1/4" L on front
Minimum order: 10 pcs

Size

Colors, 12-can (5)

Price by quantity, 12-can

Quantity	Price / unit (US$)
10–49 pcs	115.99
50–99 pcs	112.99
100+ pcs	110.99

Minimum order: 10 pcs
Production time: 15 to 20 business days after proof approval
Decoration: Full-Color Digital
Imprint area: 3.25" H x 4" W on top
Setup: US$ 75.00 per design
Item #: RTIC12SPC

Colors, 20-can (6)

Price by quantity, 20-can

Quantity	Price / unit (US$)
30–49 pcs	132.88
50–99 pcs	122.88
100–199 pcs	119.99
200–299 pcs	117.16
300–399 pcs	114.31
400+ pcs	111.45

Minimum order: 30 pcs
Production time: 14 to 28 business days after proof approval
Decoration: Full-Color Digital
Imprint area: 6" W x 4 1/4" L on front
Setup: US$ 65.00 per design
Item #: RTIC20CANUSPC

Colors, 30-can (10)

Price by quantity, 30-can

Quantity	Price / unit (US$)
30–49 pcs	165.75
50–99 pcs	152.89
100–199 pcs	150.03
200–299 pcs	147.17
300–399 pcs	144.32
400+ pcs	141.46

Minimum order: 30 pcs
Production time: 14 to 28 business days after proof approval
Decoration: Full-Color Digital
Imprint area: 7" W x 4 1/4" L on front
Setup: US$ 65.00 per design
Item #: RTIC30CANUSPC

Colors, 40-can (7)

Price by quantity, 40-can

Quantity	Price / unit (US$)
10–24 pcs	215.00
25–49 pcs	213.00
50–99 pcs	211.00
100+ pcs	209.00

Minimum order: 10 pcs
Production time: 10 to 12 business days after proof approval
Decoration: Full-Color Digital
Setup: US$ 65.00 per design
Item #: RTICB15

Colors, 50-can (3)

Price by quantity, 50-can

Quantity	Price / unit (US$)
30–49 pcs	202.90
50–99 pcs	187.18
100–199 pcs	180.04
200–299 pcs	177.18
300–399 pcs	174.32
400+ pcs	171.47

Minimum order: 30 pcs
Production time: 14 to 28 business days after proof approval
Decoration: Full-Color Digital
Imprint area: 9" W x 6 1/2" L on front
Setup: US$ 65.00 per design
Item #: RTIC50CANUSPC

Prices are per unit by quantity for the size shown, including one decoration location unless noted. A one-time setup charge applies per design. Request a quote for exact pricing with your artwork.

Decoration methods

Method	Setup (US$)
Full-Color Digital	65.00

Setup is a one-time charge per method. Additional charges may apply for extra imprint colors or locations.

Request a quote Request a mockup

RTIC Ultra-Tough Soft Cooler: questions buyers ask

What is the minimum order for a custom Ultra-Tough Soft Cooler?: The minimum is 10 pieces for the 12-can; 30 pieces for the 20-can; 30 pieces for the 30-can; 10 pieces for the 40-can; 30 pieces for the 50-can. New clients have a $1,000 minimum order overall; corporate account clients can order any quantity.
How is the logo applied to the Ultra-Tough Soft Cooler?: Full-Color Digital. The imprint area is 6" W x 4 1/4" L on front. We send a free digital proof with your logo on the exact size and color before production.
How long does a custom Ultra-Tough Soft Cooler order take?: Production takes 15 to 20 business days for the 12-can; 14 to 28 business days for the 20-can; 14 to 28 business days for the 30-can; 10 to 12 business days for the 40-can; 14 to 28 business days for the 50-can after you approve the proof, plus shipping. Tell us your in-hands date with the quote request and we confirm it before you order.
Is there a setup charge for the Ultra-Tough Soft Cooler?: Yes, a one-time setup charge of $75 for the 12-can; $65 for the 20-can; $65 for the 30-can; $65 for the 40-can; $65 for the 50-can per design. Additional imprint colors or locations are quoted separately.

Prices and production times updated November 8, 2026.

See all RTIC soft coolers. Compare every RTIC model or read how ordering works.

RTIC Ultra-Tough Soft Cooler

RTIC Ultra-Tough Soft Cooler: questions buyers ask

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