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Custom RTIC

Custom RTIC Soft Coolers, Backpacks and Totes

14 models · minimums from 10 pcs

RTIC's soft coolers come in two families. The Everyday Cooler (6 to 40 can) is light, collapses flat and is usually the best value for bulk orders. The Ultra-Tough Soft Cooler (12 to 50 can) and the Soft Cooler Pro have puncture-resistant shells, waterproof zippers and up to 2 inches of foam that keeps drinks cold for up to 2 days.

For carrying, there are backpack coolers (Lightweight, Ultra-Tough, Summit and the 2-in-1 Chillout), insulated totes and lunch boxes. BrandedItems orders the full line as an authorized RTIC distributor.

Everyday or Ultra-Tough

The Everyday Cooler is right for lunches, picnics and giveaways: light, foldable and priced for volume. The Ultra-Tough line is right for boats, hunting and multi-day trips, and it costs about twice as much. Most cooler orders start at 10 to 25 pieces.

Decoration on soft coolers

Soft coolers are usually decorated with a full-color print rather than engraving. The product page lists the method and imprint area for each size, and the free proof shows the exact placement. For multi-day ice, see the RTIC hard coolers.

Frequently asked questions

What is the difference between the RTIC Everyday Cooler and the Ultra-Tough Soft Cooler?
The Everyday Cooler is lighter, folds flat and keeps drinks cold for about a day. The Ultra-Tough has a puncture-resistant shell, a waterproof zipper and thicker foam that keeps drinks cold for up to 2 days.

Prices, minimums and production times updated .